Frequently Asked Questions 2017-05-20T05:59:46+00:00
How can I get a proposal from you to do my SEO? 2017-05-20T05:53:05+00:00

Simply complete the application form on our website. This will provide us with enough information to understand your business and where you are at from an SEO perspective. From there we will conduct a detailed video analysis, and provide you with access to the video. From there, should you wish to proceed we will formalize a detailed proposal for you.

Will we need to sign a contract? 2017-05-20T05:52:39+00:00

No. We operate simply with a letter of understanding that details our work. There are no binding agreements, no fixed term contracts. You can walk away at any time

What is the difference between Black Hat and White Hat SEO? 2017-05-20T05:52:19+00:00

Increasing a web pages rank on Google can be done with SEO that is either in-line with what Google approves, or done in a way that goes against them.

 

White Hat SEO, similar to how ADV SEO Services operate, are practices that are in complete alignment with Google. It is doing it the proper way. Although possibly slower, these are practices that are safe from the risk of getting a website totally banned and de-indexed.

 

Black Hat SEO are those tactics and tricks designed to trick Google into thinking they are worthy of being ranked highly. You can easily read about these “Latest Tricks” online. Unfortunately Google has a strong history of banning websites that have used or employed others to use these sorts of Black Hat techniques on websites

 

If your web presence is important to you, then stick with only white hat methods to help Google rank you higher.

 

How much does SEO cost? 2017-05-20T05:51:55+00:00

This is the most commonly asked question. It is much like asking a Removalist how much to move house. It depends. For a Removalist, it’ll depend on how much furniture you have, whether everything has been already boxed, the overall weight, the distance to travel, the time it ill take, and any issues of access etc. A removalist could NOT give you an answer on the spot, much like we couldn’t.

 

A Removalist will ask you questions, visit your home, and based on all their key factors, determine a price.

 

At ADV SEO Services, we cannot provide an estimate until we have all the information we need. There are a number of criteria we consider. Some include your keyword difficulty, your current SEO (onsite and off site) position, and your competitors SEO etc.

 

For all our clients, we have them complete our application form. This is our opportunity to ask you all the questions we need to know in order to progress toward pricing.

Can you guarantee first place rankings? 2017-05-20T05:51:34+00:00

No one can guarantee that! Unless your Google that is… While we study and monitor how Google’s search algorithm works, no one other than Google knows it. Our philosophy is to work in-line with what Google wants for the Internet. After-all they rank websites in the best interest of its users, and our work is geared toward the same.

If I provide good content does that equal good rankings? 2017-05-20T05:51:05+00:00

Providing good quality content is a must before even considering search engine rankings. Our philosophy at ADV SEO Services has always been to put people before search engines. With good content, you are more likely to establish trust and authority in your market place. With out it your search engine rank is pointless if your target audience doesn’t trust in your expertise. In fact you probably wouldn’t rank with poor content anyway.

 

However providing great content on its own will NOT automatically mean you will rank well on the search engines. “Build it and they will come” is only half the answer, but you DO need to built it FIRST!

 

Then and only then it will be a matter of how well your target audience reacts to your content. If Google can see large numbers of shares, and comments and overall engagement relating to your content, then they will recognize your authority and begin to rank your website accordingly. Good rankings are a combination of great content and great online engagement.

What is the difference between Follow and Nofollow? 2017-05-20T05:50:41+00:00

Search engines like Google determine the popularity and hence rank, of a website based on how many links point to it. However many poorly trained SEO’s in the past abused this through what is called “Link Spamming”. They would point hundreds and thousands of links to a given webpage to try and influence the pages rank. This backfired on them, when Google de-indexed webpages with this sort of link profile.

 

In order to account for the Good SEO’s, they introduced a new snippet of code to use with links. This provided the opportunity for the website owner to decide if they wanted to pass on any authority to the page they were linking to. This code was a simple YES or NO. If the website owner did not want to pass on any authority to the page it was linking to, it would use a “nofollow” tag. This would simply tell Google not to use this link to help determine their authority for the purpose of ranking.

 

Alternatively, the “follow” tag is the opposite, and this allows authority to pass form one page to another.

Why should I hire someone to do my SEO? 2017-05-20T05:50:12+00:00

Performing SEO was very easy in the early 2000’s. But the Internet, as well as the search engines have evolved quite considerably since then. With the enormous number of websites out there, the search engines work overtime to try and determine which websites to rank and at what position. They are constantly changing how they rank websites, what they consider is important, and what they devalue.

 

With the ever-growing complexity of the search engine algorithms, it is a full-time job in itself trying to keep up-to-date. Search engines change and they will continue to change.

 

As a business owner, you do have a choice. You can either ignore your online presence and hope Google shows you to your target market. You could also immerse yourself into SEO and learn how to do it yourself.

 

Hiring an SEO agency to handle this for you is much like hiring an electrician to run a new power point in your office. Yes you could learn how to do it, but it will take a lot of time, practice and experience to do it correctly and safely.

 

Most smart business owners realize their time is better spent doing what they do best, and hire out the rest.

Why Do I need Alt tags on my images? 2017-05-20T05:49:45+00:00

Search engines like Google can only read. They can’t see images. Therefore if you place an image on a web page, Google will only know that there is an image, and not what the image is of. Therefore from an SEO point of view, it is vital to include text associated with every image. This is known as an ‘alt tag’. It is simply a short text title and or description of the image eg “Sydney Opera House”

What is the difference between Crawling, Indexed and Ranked? 2017-05-20T05:49:16+00:00

A good search engine needs to know about all of the webpages that are available on the Internet. It is their goal to be able to show its users the best content online for any given keyword search. Their reputation depends on this.

 

In order for them to check out every webpage, they electronically visit every web page online. The term commonly used is they send out “robots” to “Crawl” all websites to learn what each web page is about.

 

If a search engine likes a certain webpage it discovers, and then they find that other webpages also like it, then they will list on their search engine results page (SERP). This is referred to that webpage being “Indexed”. This means it CAN be found by searching for it in Google.

 

How easily you can find this webpage for a given keyword, depends on how MUCH Google likes this page. Google ranks webpages from highest to lowest based on their search algorithm. So the RANK is how high up this webpage will show for its relevant keyword search.

What is the difference between internal and external links? 2017-05-20T05:48:51+00:00

Internal links are those links that link from one page to another page WITHIN your website.

 

External links are those links on other websites that link TO pages within your website.

 

Both types of links are important to get right for SEO. Afterall it is the main way a search engine knows not only that a webpage exists, but also what it is about.

What are Meta Descriptions and are they still important? 2017-05-20T05:48:19+00:00

Meta tags are snippets of text that simply describe your web page. They do not appear on your webpage, but rather they reside behind the scenes in your web pages code.

Back in the day search engines relied on your Meta tags to determine which keywords your web page would rank for. All a website owner would need to do is include as many keywords as they wanted to in their Meta tags, and they would rank. Although this is no longer a ranking factor, they are, in particular the meta description still very important.

 

The Meta Description is the text a search engine uses for your listing on the search engine results page. Typically, after your search in Google, you will see each website listed with its title in blue, its web address in green, followed by the description text – it is this text that is taken from your Meta Description from your web page.

 

A carefully crafted Meta Description not only helps the search engines know what your page is about, but more importantly these days, it is a vital conversion element for your page. Users will scan through each listed website, and read not only the titles but also the descriptions. Should your page best meet their intended search, then you’ll earn their click and the opportunity to convert them into a customer.

What is the difference between paid and organic search results? 2017-05-20T05:47:41+00:00

Paid search results usually appear right at the top of the search results and remain there so long as you are willing to pay for your spot. They are advertisements that will disappear entirely once you no longer pay.

 

Organic results refer to the listings of websites a search engine returns based on a particular keyword. These websites are ranked according to their Expertise, Authority and Trust.

 

Both of these search results play an important role for businesses. With paid search you pay each time a user clicks on your ad. You will get top positions sooner and can more accurately target specific keywords for your offer. Unfortunately, users distrust sponsored ads and often avoid them in favor of the organic listings.

 

With organic listings, they take more time to achieve and one requires patience to achieve page one rankings. Although there is still an expense associated with SEO to achieve page one rankings, these listings are often more trusted than paid ads. Also, these listings are more ‘evergreen’ and often last even after your SEO campaign has ended.

Can you do SEO By yourself? 2017-05-20T05:47:10+00:00

Absolutely! There are many activities that a business owner can do to improve their SEO. SEO can be learned; much in the same way that one can learn how to run wire for a new power point in your home. Providing you have the time and energy to spend on learning how to become an electrician and to comply with all the proper safety regulations involved, you can do it.

 

So if you have the time to learn the specifics and the practices that are safe to apply with SEO, it is doable. But it would be unfair not to mention to you that search engines like Google actively seek out and de-index websites that have employed bad SEO tactics. That means if you do it wrong, you could lose your entire web presence online!

 

For many business owners, their time is much better spent doing what they do best. If their store or office requires a new power point, they’d hire an electrician. Similarly, for SEO, they’d hire a professional SEO Agency. It would be far more cost-efficient than diverting their attention away from their business or expertise. Working with a good SEO Agency, you will get the value of their years of experience. They will be up-to-date with the latest search engine algorithms, and know exactly which strategies to apply to get you the best results. Also, sometimes knowing what NOT to do, is just as valuable as knowing what TO do.

How Long Does SEO Take To Work? 2017-05-20T05:46:23+00:00

The reality online these days is that more and more businesses are realizing the value and importance of SEO. Your competitors are probably doing it already. Search engines are also more selective as to where they rank websites. Generally speaking, SEO can take anywhere from 6-9 months depending on keyword difficulty. Undertaking SEO requires patience however the results in the end are definitely worthwhile.

What Is SEO? 2017-05-20T05:45:54+00:00

SEO stands for Search Engine Optimization. It is a sequence of approved practices geared toward increasing the rank of your website. Websites with higher search engine rankings receive more traffic than those with a lower rank. SEO can be considered as a form of digital advertising, aimed at increasing your exposure and traffic from your target market.